*This was a question raised on Warren's Blog where you can find many comments regarding this question and various others.
Answer: from Warren
With regarding the name of the ingredients we are obliged by international convention to use the chemical names. The ingredient names on the outsides of the skincare tubes are INCI names, or International Nomenclature of Cosmetic Ingredients.
INCI was established to ensure that cosmetic ingredients are consistently listed using the same ingredient name from product to product. In almost every country the cosmetic regulatory agency requires that all cosmetics include a listing of ingredients using the standardized INCI name for each ingredient.
Using consistent ingredient names on product labels allows consumers the ability to easily compare the ingredients between multiple products although is can be misleading as the INCI name can be the same whether the ingredient is sourced from plants or petroleum.
So, what we have now done is put together detailed info on all the ingredientsthat we use in our skin care products which also explains the source.
Now, dealing with your question regarding nanotechnology!
Nanotechnology has been around a long time, only recently has it been given a name. As long as there have been crèmes and other mixtures of oils and water then this technology has been present. How most crèmes and skincare products are made is that a water phase is dispersed in an oil phase in microscopic droplets that are too small to coalesce and separate.
In the same way nanotechnology – in the common understanding – involves microscopic or even smaller particles, and like any technology it has both its positives and negatives.
Apart from the manufacturing process of skincare products there is only one ingredient that could even be considered under this topic; that is the Nano-Lipobelle H-EQ10. However this ingredient is quite different to the common understanding of “nanotechnology”.
The Nano-Lipobelle material consists of CoEnzyme Q10 – a powerful and natural antioxidant - wrapped in a ‘nano-shell’ of a natural oil material – in this case Lecithin. These shells are what are referred to as “nano” material and in fact occur naturally in a huge number of situations. So we are not doing anything that does not occur naturally.
While nanotechnology can be used to deliver materials that do not occur naturally in skin cells, such as zinc oxide or artificial preservatives, we use nanotechnology to deliver natural material to the skin cells to aid in its regeneration and health.
I hope that this helps put your mind at rest.