Founder's Message

Founder's Message

Xtend-Life is a specialty, research-based family-owned manufacturer in New Zealand developing unique supplements & skincare

In 1998, I’d reached a point in my life where I wanted to make sure I had more quality time to keep doing the things I loved. Xtend-Life began when I started researching how to slow down the aging process. The motivation for me has always been about producing the most effective products to help people live a longer, healthier life.

When I started researching supplements I was 51 and had just been wiped out financially. Before that, my focus had been on material things instead of my general wellbeing. It wasn’t until I lost everything that I my entire outlook on life changed. I wanted to make sure I was healthy and had the energy to enjoy life for the next 30 to 40 years.

With help from one of the top bio-scientists in the world, Professor A. Munem Daoud, who has since retired, we created a formula which used science to get the best out of nature.

At Xtend-Life, we always strive for excellence, and we don’t cut costs to achieve that. Our ingredient selections are not governed by price because we depend on our products for our own health and the health of all our customers. We use the best quality raw ingredients sourced from around the world, with synergistic formulations that enhance the benefits.

Almost 20 years later, there’s still nothing on the market like the products that make up our flagship range, Total Balance.

We’re fully vertically integrated, so we’re the retailer, we’re the distributor, and we’re also the manufacturer. Our products go direct to the consumer from our factory in New Zealand - it’s not sitting on a shelf somewhere for months on end. We offer value you cannot get from anywhere else. Because we don’t pay a middleman, we’re able to invest in the best ingredients and formulations.

I get a kick out the fact we’ve got customers that have been with us for more than 18 years. There’s so much misinformation out there and people are so busy they don’t have time to do the research. We’ve done that research, and we’ve developed formulas that really make a difference to the way you look and feel.

We have tens of thousands of happy customers whose lives have been improved by using our products, and I’m one of them. My wife and I have been using our products for more than 18 years and the results are very real. In my early 70’s, I’ve got more energy and better overall health than I did 20 years ago. For more information on my supplement regime, feel free to email

We remain committed to offering the most effective products at the best value and continuing to help all members of the Xtend-Life family reach their optimum level of health at any age.


Subscribe to our Health Matters newsletter