Why has the name changed?

For our premium products such as our Total Balance range, we differentiate the most advanced versions with the use of the word ‘premium’, highlighted in a gold bar on our labels.

For our Omega 3 products, we were using the word ‘Premium’ within the gold bar, for our Omega 3 / DHA Premium product. This is not the most advanced version of our Omega 3 range, so we have renamed this to Omega 3 / DHA Plus. Our most advanced Omega 3 product is our Omega 3 / QH Ultra, which will now be renamed Omega 3 / QH Premium. These name changes bring consistency across our product range and will hopefully be easier to understand.

Why is this product more expensive than Omega 3 DHA/Fish Oil?

The Plus version has two natural carotenoids added to our base Omega 3 DHA/Fish oil in the form of Astaxanthin from algae and Lycopene from tomatoes both of which increase the cost of manufacture.

Is it worth the extra cost?

If you are a woman (or a man for that matter) and you wish to slow down the aging of your skin (by promoting beauty from within) then it is certainly worth the extra. Apart from these benefits, if you are a man it is worth it just for the Lycopene which is well established as a crucial nutrient to help in supporting a healthy prostate.

Will Omega 3/DHA Plus help my skin? It is becoming rough and leathery with aging.

There is good clinical proof that both Lyc-O-Mato® (the form of Lycopene we use) and Astaxanthin may help reduce the roughness and scaling of your skin. In fact, it may even increase the thickness, density and natural moisture levels of your skin.

NOTE: The balance of the FAQs are as for our Standard Omega 3 DHA/Fish Oil without the additives.

I can buy Fish Oil from our local Supermarket for a lot less cost. Why should I use Xtend-Life’s fish oil?

Perhaps the easiest way to explain it is to think of a cheap car and compare it with a Ferrari. That is the difference between the mass-produced supermarket oils and Xtend-Life’s fish oils. The supermarket type fish oils are generally just what is called an 18/12 fish oil which means that it contains 180mgs of EPA and 120mgs of DHA per soft-gel. This is significantly lower than the Xtend-Life product which has more DHA than EPA. DHA is very important as it can easily convert to EPA in the body if it is needed whereas it is difficult for EPA to convert to DHA because DHA has more carbon bonds (DHA just has to drop off a couple to convert to EPA).

The other consideration with a mass-produced fish oil is that the oils can come from multiple sources and the levels of oxidation are generally significantly higher than the standard we set for our fish oil. This is really important for your health. 

The big difference and where you will really reap the benefits are in the blend of concentrated and non-concentrated oils that is unique to Xtend-Life. Not only that, we are the first company to switch to the fully NATURAL form of concentrated triglyceride fish oil which is more bio-available.

What are the real benefits of using a quality Omega 3 Fish Oil?

It is important that you carefully read the Omega 3 overview to get a better understanding of this. There is a section within that page which outlines the main benefits.

Some media say that Omega 3 fish oil does not give any benefits. Why is that?

Yes, for the 18 years that we have been in this business we see comments like this coming up from time to time. But, the evidence of the benefits is overwhelming. Some fish oil supplements such as the concentrated portion of our blend are similar to that of some pharmaceutical companies. In fact, one well-known brand is produced at the same facility that we use for our concentrate, except we use the new natural triglyceride form which will take time for the pharmaceutical companies to transition to.

The efficacy of fish oils has been well proven in clinical trials.

Would vegetable based oils give the same benefits?

Sadly no. Oils such as flax oil etc whilst very good do not contain either DHA or EPA. The Omega 3 in these oils is ALA which is a simpler oil with only 18 carbon bonds verse 22 for DHA and 20 for EPA. The body cannot manufacture DHA or EPA and must get it from external sources. A main component of the brain is DHA.

ALA from vegetable oils is very difficult for the body to change to DHA. Experts believe less than 5% can be converted, and in the elderly group, there is generally none at all. This is why you cannot rely on vegetable oils to provide DHA or EPA.

Are fish oil soft gels easy to swallow?

Our soft-gels are an industry standard 1000mg soft gel, which is quite easy to swallow. However, if you have any difficulty swallowing soft gels of this size, we also produce a mini version of 500mgs.  If you still have some difficulty, you can always puncture the soft gels and squeeze the fish oil onto cold food. This method will not compromise the product's efficacy, provided the food is consumed right away to avoid oxidization of the oil

Where does the Hoki and Tuna Fish come from?

NZ Hoki is sourced from the pristine waters of the Southern Ocean off the coast of New Zealand. The Tuna is also sourced in the oceans of the Southern Hemisphere.

What is the soft gel made of?

The soft gels we use in our Omega 3 fish oils are made of highly purified bovine non-hydrolysed gelatine (Halal certified).

Why do you focus on DHA rather than EPA levels in your fish oil?

We focus on the DHA levels in our Omega 3 fish oils as this is in the best interest of our customers. Research confirms that it is the most valuable component of Omega 3, especially for the brain and nervous system. In addition, it is difficult for the body to convert EPA to DHA because two carbon bonds must be added. On the other hand, the body only has to 'drop off' two carbon bonds from DHA to create EPA. Most manufacturers focus on EPA as it is easier to concentrate, but it is not as 'usable' by the body.

How do you concentrate the tuna oil?

This is one of the exciting parts of Xtend-Life’s Omega 3 fish oil blends. The concentrated component of the blend is able to be produced without the intense heat needed by 99% of all the other concentrated fish oils on the market today. Even better it does not have to be converted to an ethyl ester and then processed to reconstitute it back to the triglyceride form. (which can be considered synthetic)

It is concentrated using a combination of molecular distillation and enzymatic action. This avoids the extreme heat which is used in other concentration methods. But, it is a lot more expensive but the benefits warrant the additional cost.

Why use tuna oil rather than smaller fish like sardines or anchovies, which have less bioaccumulation of heavy metals?

The benefit of tuna oil is that it is naturally rich in DHA. Smaller fish may tend to have less accumulation of heavy metals, but this is not an issue with Xtend-Life fish oil because of the careful way the Tuna is used. The Tuna oil is produced using molecular distillation and enzymatic hydrolysis. Our standard for heavy metals is one of the most stringent in the industry, More than government requirements. There is no purer oil.

Also, the parts of the Tuna we use are by-products of tuna harvested for food and are from a controlled and sustainable fishery.